DStv Stream Advertising

Put your brand in front of South Africa's largest connected-TV audience — live sport, GE local drama and on-demand catch-up, across Smart TVs, mobile and web. We plan the format, target the audience, and connect every view back to your digital funnel through Core3.

A Streaming Audience That Keeps Growing

DStv Stream Live viewership climbed every quarter through the 25/26 EPL and AFCON season — and catch-up (VOD) viewing grew alongside it.

127M
Peak Monthly Live Views
March 2026, up from 82.6M a year earlier
51M
Peak Monthly VOD Views
Catch-up viewing on GE local content
57%
Watched via Connected TV
Followed by mobile (32%) and web (11%)
60%
Aged 25–49
Young, economically active audience
3
Connected Devices
Smart TV, mobile and desktop, seamlessly
63%
Provincial Reach: Gauteng & WC
With meaningful reach in every province

One Platform, Two Ways to Reach Your Audience

DStv Stream Live is live linear TV — sport, news and appointment viewing — available across Smart TVs, desktops and smart phones. It carries the same broadcast credibility as scheduled television, with a connected-device audience layered on top.

DStv Stream VOD is catch-up content — local drama, reality and lifestyle titles that South African audiences binge on their own schedule. GE local content is consistently the most-watched genre, giving advertisers a direct line to culturally engaged viewers.

  • Same campaign, planned across Live and VOD inventory
  • Sport, local drama, reality and international content
  • Reaches Smart TV, mobile and web from one buy
  • Audience and content data available at planning stage
Plan Your Campaign →
Live & VOD Trended
Live82.6M → 127.3M
VOD40.8M → 51.2M
↑ 54%Live Growth YoY

Built to Match Viewing Intent

Every format is chosen for what the viewer is doing in that moment — watching, pausing, or catching up.

Skippable & Non-Skippable VOD Ads

Plays before, during or after catch-up content. Built for reach and awareness at scale.

  • Max duration 30 seconds
  • Viewers can skip after 5 seconds (skippable format)
  • Clickable on mobile and desktop
  • Clear CTA with UTM-tagged landing URL

Pause Screen

A static, non-intrusive ad appears the moment content is paused — reaching viewers at peak attention.

  • Shoppable, actionable moments
  • Non-intrusive and contextually relevant
  • QR code creative strategy
  • No competing motion or sound

Live Ads

Plays around live linear content — sport, news, appointment viewing — for engagement and brand recall.

  • Max duration 15 seconds
  • Viewers cannot skip the ad
  • Clickable on mobile and desktop
  • Best suited to major sporting moments

A Young, Economically Active Audience

The DStv Stream audience skews young and urban, with strong representation across every income band — from working class to upper-middle income — and a near-even gender split.

  • 60% aged 25–49, the core economically active segment
  • 53% male / 47% female — broad household reach
  • English (41%) and IsiZulu (15%) the leading home languages
  • Gauteng and Western Cape lead provincial reach
Get Your Audience Breakdown →
The DStv Stream User
25–49Core Age Band (60%)
53/47Male / Female Split
27%Working Class Income

Understanding what audiences are already watching shapes where your ad lands and how it's received.

Sport Dominates Live

Sport content is consistently the most-watched genre on DStv Stream Live, driven by the EPL season, AFCON and local rugby & cricket — with strong interest in local and international general entertainment channels too.

GE Local Leads VOD

General entertainment local drama titles top the VOD charts every quarter — culturally resonant content that keeps audiences coming back episode after episode, ideal for sustained brand presence.

Cross-Device by Default

Whether it's live linear on a Smart TV or catch-up on a phone during a commute, the platform's audience moves fluidly between devices — and your campaign follows them.

Custom Pricing to Fit Your Budget

DStv Stream campaigns are built around your objectives, audience and media budget — there's no one-size-fits-all rate card. Tell us your goals and we'll build a targeted proposal, from a single flight around a major sporting event to an always-on VOD presence.

Get a Custom Quote →
info@n3xus.media